Playbook

Full Funnel Facebook Ads

for Ecommerce Marketers

STEP BY STEP GUIDE TO BOOST YOUR ONLINE SALES

The full funnel approach is a must for ecommerce marketers and online retailers, as it’s granularity allows for better-performing ads by lowering the cost per purchase and boosting ROAS.

What's in this Playbook

2.5 million monthly active advertisers utilize Facebook, so e-retailers need a deep understanding of all the best practices to optimize their budget more than ever.

  • The Game: Full Funnel Strategy. Formation: Facebook Pixel Setup. The Team: Ecomm Variables Impacting Ad Performance.
  • The Plays: Facebook Ad Funnel Components: Targeting, Creativity, Promotions, Ad types, Bidding and Optimization tips for each step of the Funnel. Budget allocation cycle: Reach, ROI, LTV.
  • Review The Film: Measuring for Success.
  • The Kick Off: Building the Funnel.

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About the content

From Ecommerce components influencing ads'metrics to specific targeting, budget, bidding, placements and creativity that covers every step of the sales funnel, you’ll learn how to setup them all.

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