Their main goal is to grow sales on their online store and Facebook with its 1.5 billion monthly active users - is the right place to show off their cool products. Their challenge: no time to invest in A/B testing. They need results (and by results I mean real transactions) and they need them today.
Funnely pre-populated smart ad-dollars allocation based in 1st party data and also automatically generated and assigned the audiences of each campaign (including the audiences exclusions to avoid overlapping clusters). The bidding and the ads type were selected specifically in each level of the funnel to accomplish it best performance (from Carousel ads to Dynamic product ads, all were pre-set by Funnely).
In a short period of time, Native Shoes’ director of e-commerce managed to create and optimize his Facebook ads campaigns with Funnely, and the results were above expectations.
Although time is the key element to allow the retargeting custom audiences grow and push ROI to the next level, ensuring positive return from the beginning allows mid-size companies to afford the cycle.
(even on their historic worst month of the year because of the seasonality of their product. Imagine results on the holiday season!)
The facebook ad channel elevated the LTV of the client, impacting the business in the long term.
THE GREAT NEWS IS NATIVE SHOES IS WILLING TO DUPLICATE ADSPEND ON THE UPCOMING MONTHS.