The Chinese New Year celebrations in Singapore start long before the Spring Festival arrives. Although this festival is traditionally associated with prosperity, it’s the perfect time for e-marketers to reach a big online audience. The internet penetration is the fifth-highest in the world with around 81% in Singapore, which perceives the Lunar New Year as a season for new beginnings, or more precisely, "new things". In addition, wearing red is a tradition of good luck, which is how Lara 'J, a Singaporean ecommerce for women’s apparel, built their success story.
Lara ‘J strives to provide sophisticated Singaporean ladies a luxury option without burning a hole in their wallets. Under the “Affordable Luxury” concept, three attributes can be found in Lara’ J’s collection of apparel: top notch fabric, figure-flattering cut, and unique designs! Lara ‘J believes in making sure all their outfits fit perfectly on their customers, and their online store offers a flexible return policy, weekly inventory rotations, and great customer service.
Lara J’s prime objective was to increase online sales and acquire relevant traffic from Facebook all while decreasing their time managing ads.